Author Archives: Jonathan Rooks

About Jonathan Rooks

Jonathan is an accountant who specialises in Management Accounting, the running of a business. He works with entrepreneurs to help them increase income and reduce costs.

Pressures on business to move to Net Zero

Net Zero Contract Requirements Quite rightly, the Government is requiring companies taking on substantial contracts to… Posted by Management Accounting Info on Tuesday, 20 July 2021

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The importance of reputation

  It’s not just about money, your reputation is becoming more important for success. We talk often of how being a… Posted by Management Accounting Info on Friday, 21 May 2021

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Useful strategy generator.

Next time you are involved in writing a strategy document, you might find this Business BS generator… Posted by Management Accounting Info on Thursday, 11 March 2021

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An Architect, an Artist and an Accountant….

…were discussing whether it was better to spend time with one’s wife or one’s mistress. The architect said he wanted to spend time with his wife, building a solid foundation for an enduring relationship. The artist said he enjoyed time … Continue reading

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How do you plan when a trend suddenly accelerates?

Trends and Budgeting. The policy of ending petrol and diesel car sales is right in my opinion (as a Green we’ve been saying it for years). It is good that the Government is recognising the need. It does give businesses … Continue reading

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Using annual measures to inform business decisions.

Balanced Scorecard/Key performance Indicators/Target Costing One of the challenges of coming up with a good Balanced Scorecard is the difficulty of developing a measure that you can count and report on a monthly basis. I usually recommend a monthly basis, … Continue reading

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Developing trends – reporting Social Value

Developing trends in Management Accounting. We talk regularly about how Management Accounting isn’t just about financial information, non-financial is also very important. With contracts now requiring consideration of social value we had better be able to measure and report on … Continue reading

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Discussion of the future of office work after Covid

Quite a few people have been annoyed by the suggestion from the ‘Government’ that we all return to the office to save Pret a Manger. It is interesting to reflect on what the future of conventional office work will be … Continue reading

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Changing circumstances have changed how we shop, but now that needs to change

As Management Accountants we are interested in trends and how businesses need to adapt. Lockdown has lead to a big increase in online shopping, but the existing model in its current form is not going to work long term either. … Continue reading

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Companies changing their approach in recognition of Climate Change

Trends BP's actions were seen as extraordinary by many. They reflect a recognition that society wants a change to… Posted by Management Accounting Info on Wednesday, 17 June 2020

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