Category Archives: Pricing

Unique Selling Proposition – the USP

We are always told that a product needs to have its USP so that we can tell customers why our product is better than anybody else’s and therefore they should buy ours. Take a look at this advert and tell … Continue reading

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Pricing – not all straight lines

Interesting graphics showing the impact on consumers of changes in prices. It’s not the straight line relationship we so often talk about and calculate in class. http://www.ritholtz.com/blog/2015/12/science-of-pricing/

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Pricing protests by dairy farmers in Europe.

The recent protest in Britain by dairy farmers have shown that they are paid less than the cost of production by the supermarkets and that this has put them at risk of bankruptcy. It’s not just in Britain of course, … Continue reading

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