We are always told that a product needs to have its USP so that we can tell customers why our product is better than anybody else’s and therefore they should buy ours.
Take a look at this advert and tell me what the USP of Dreams Mattresses is.
We are always told that a product needs to have its USP so that we can tell customers why our product is better than anybody else’s and therefore they should buy ours.
Take a look at this advert and tell me what the USP of Dreams Mattresses is.