Unique Selling Proposition – the USP

We are always told that a product needs to have its USP so that we can tell customers why our product is better than anybody else’s and therefore they should buy ours.

Take a look at this advert and tell me what the USP of Dreams Mattresses is.

Yes, that’s right. they write a date on the underside of your mattress. That’ll make me buy from them then.

About Jonathan Rooks

Jonathan is an accountant who specialises in Mangement Accounting, the running of a business. He works with and entrepreneurs to help them increase income and reduce costs.
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